WINTER-SPRING '25 PICK
“A dynamic duo featuring classical music’s notable and respected conductor and a legendary pianist interprets Johannes Brahms”
Brahms: Piano Concertos and Solo Piano- Opp 116-119
Label Description: Sony Classical announces the new recording by Igor Levit, Christian Thielemann, and the Vienna Philharmonic of Brahms’s two Piano Concertos. The release is a triple album with Levit’s long-anticipated recording of Brahms’s late solo piano works. As a special encore, Levit and Thielemann play a Brahms waltz together. The album has been released internationally on October 4 and is available for download now. Additionally, the “Andante” from Piano Concerto No. 2 in B-flat major, op. 83, is out now.
How to present this to library customers: While we understand that classical music albums can be challenging to promote in a public library- there are many angles to approach promoting this album. I would pair this with Johannes Brahms and other famous composers through literature and biographical content from databases or the shelf. You can also do a “Who did it best?” campaign where you compare past recordings of one or two works from this album that other musicians recorded in the past.
Audience Key:
NOVICE:
A patron who does not know about the arts but is looking for new interests. These items are for public collections that call for you to introduce the arts to patrons and ignite their interests. They often know much more about popular culture than what’s happening in the arts.
EXPLORER:
These items are for customers who have some knowledge of the arts and want to learn more. Oftentimes these patrons stream music from your music streaming service, take out music and art biographies and they may attend music and art programming at your library.
AFICIONADO:
Ordering for aficionados requires knowledge about their habits when consuming the arts. These patrons are aware of the arts through museums, classical music, jazz and more. Oftentimes, these patrons attend music and art programming at your library, are professionals in the arts world with thorough knowledge of visual and/or performing arts.
