WINTER-SPRING '25 PICK
"Musicians on all levels understand the meaning of having a low budget..."
Music Marketing for the DIY Musician Creating and Executing a Plan of Attack on a Low Budget, Third Edition by Bobby Borg
Publisher Description: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music.
How to present this to library customers: We are in the creator economy and public libraries more than ever can supply business knowledge to artists beyond their craft. This definitely can be highlighted in a career resource list amongst other careers.
Audience Key:
NOVICE:
A patron who does not know about the arts but is looking for new interests. These items are for public collections that call for you to introduce the arts to patrons and ignite their interests. They often know much more about popular culture than what’s happening in the arts.
EXPLORER:
These items are for customers who have some knowledge of the arts and want to learn more. Oftentimes these patrons stream music from your music streaming service, take out music and art biographies and they may attend music and art programming at your library.
AFICIONADO:
Ordering for aficionados requires knowledge about their habits when consuming the arts. These patrons are aware of the arts through museums, classical music, jazz and more. Oftentimes, these patrons attend music and art programming at your library, are professionals in the arts world with thorough knowledge of visual and/or performing arts.