PROGRAMMING CORNER

Streaming databases have become a popular tool for libraries to foster a connection between their patrons by  offering music, audiobooks, and video. While the offerings seem tempting to try and purchase, librarians must not only consider if patrons would use the resource but also wonder if patrons will return to continue to use the resource. So far, library patrons check out books and audiobooks on digital platforms because the books are easily accessible when the book they want is checked out. While there are free book platforms for e-books and audiobooks, these free platforms may not offer the same options a library patron can get from a digital collection offered by their local library. When it comes to music and video, there’s another perspective. Since there are commercially available platforms like YouTube or Spotify, patrons think they already have free or low-cost options to stream music and watch videos. Where does this leave the public library? Public librarians must ask themselves: why would a patron use this over YouTube? This question is exactly where the marketing begins. Patrons must be encouraged to use library streaming platforms through engagement. Programming and marketing extensions of the library's available streaming products can offer ways to keep these platforms as options to use as much as mainstream streaming platforms.

The following bullet points are specific ways to engage patrons with library streaming databases. While some of these options are readily available, some options need to be cleared with the streaming company before offering the full product to the public for programming.

Virtual Concerts, Performances & Screenings:

Libraries can host live and/or pre-recorded concerts featuring local musicians, bands, or even national acts. This can be a great way to support local artists and provide cultural entertainment to the community, especially for those who may not be able to attend in-person events. Q & A sessions are another great way to continue the   conversation about the performance and the streaming  resource.

Film and Documentary Screenings:

Libraries can use their streaming services to host virtual movie nights, discussion groups, or documentary series. This provides a platform for community members to engage with thought-provoking content and discuss a variety of topics, from social justice to environmental issues. Libraries can choose documentaries that reflect the time of the year, a particular artist or icon or even current events. Film festivals can be an alternative for a series of programs with various films about a similar topic.

 

Create a Library Playlist:

Libraries can create playlists according to current events to send to their patrons via email blasts. Let’s say a popular artist announces a new album- this announcement is a great opportunity for libraries to connect that with previous albums by the same artist or related artists. The playlist can distribute through bookmarks, fliers, social media, websites and email blasts.



Music Appreciation and Education:

Ever partnered with the local school music department?

Libraries can use their music streaming platforms to create playlists for music appreciation classes, genre deep dives, or artist spotlights. They could also partner with local music teachers to offer virtual lessons or workshops on music theory or instrument basics. The classes can be offered in a hybrid setting so those who cannot attend in person can see what the class entails before committing to registering for the class.



Literacy and Storytelling Programs:

Libraries can use video streaming to enhance their storytelling programs for children. While they can create videos of librarians reading books aloud, or produce animated shorts based on popular children's stories, they can encouraged audiobooks or any kind of database that parents can use at home. Streaming story time videos can be curated by choosing videos with similar educational themes, characters or even stories for certain times of the day. This can help make reading more engaging and accessible, especially for younger audiences.

By combining library streaming resources with engaging programming, librarians can transform these   

platforms from underutilized databases into dynamic community hubs. These programs—such as virtual

concerts, film screenings, and curated playlists—not only highlight the value of library offerings but also create

a compelling reason for patrons to return. This approach builds a stronger connection between the library

and its community, proving that library streaming is more than just a resource; it's a powerful tool for

engagement and lifelong learning.